Marketing and Brand Management
Building value, driving growth and profits
Our process in Brand Management
Market Research: Ethnography, Focus Groups, Qual and Quant; and Segmentation
Planing: Targeting, Positioning, Codes, Objectives, Brand Architecture
Pricing, Product, IMC, Distribution, Budgeting and Brand Tracking
Aleph Management Group Inc.
Aleph Management Group Inc. is a Brand Management and Marketing Consulting Agency run by Anna A Block., Marketer and Brand Manager practitioner. Anna is an Adjunct Professor of Entrepreneurship and Innovation practice at the TCU Neeley School of Business, TX.
Three Core Steps to Effectiveness in our Process:
1. Diagnosis the situation
2. Developing a clear strategy
3. Executing though the right tactics
3. Tactical Execution
Women’s Business Council – Southwest WBCS – in the process