Marketing and Brand Planning Strategies

Building value, driving growth and profits

SERVICES

Our process in Brand Management

Brand Diagnosis

Market Research: Ethnography, Focus Groups, Qual and Quant; and Segmentation

Brand Strategy

Planing: Targeting, Positioning, Codes, Objectives, Brand Architecture

Tactical Execution

Pricing, Product, IMC, Distribution, Budgeting and Brand Tracking

Approach

Aleph Management Group Inc.

Aleph Management Group Inc. is a Brand Management and Marketing Consulting Agency run by Anna A Block., Marketer and Brand Manager practitioner. Anna is an Adjunct Professor of Entrepreneurship and Innovation practice at the TCU Neeley School of Business, TX.

Anna A Block portrait

We diagnose first to make the most effective strategic choices and then guide through the execution.

Grow and manage with confidence.

Get Started

Three Core Steps to Effectiveness in our Process:

1. Diagnosis the situation

2. Developing a clear strategy

3. Executing though the right tactics

1. Diagnosis

2. strategy

3. Tactical Execution

TESTIMONIALS

Members 

Women’s Business Council – Southwest WBCS – in the process

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