Marketing and Brand Management
Building value, driving growth and profits
SERVICES
Our process in Brand Management
Brand Diagnosis
Market Research: Ethnography, Focus Groups, Qual and Quant; and Segmentation
Brand Strategy
Planing: Targeting, Positioning, Codes, Objectives, Brand Architecture
Tactical Execution
Pricing, Product, IMC, Distribution, Budgeting and Brand Tracking
Approach
Aleph Management Group Inc.
Aleph Management Group Inc. is a Brand Management and Marketing Consulting Agency run by Anna A Block., Marketer and Brand Manager practitioner. Anna is an Adjunct Professor of Entrepreneurship and Innovation practice at the TCU Neeley School of Business, TX.
We diagnose first to make the most effective strategic choices and then guide through the execution.
Grow and manage with confidence.
Three Core Steps to Effectiveness in our Process:
1. Diagnosis the situation
2. Developing a clear strategy
3. Executing though the right tactics
1. Diagnosis
2. strategy
3. Tactical Execution
TESTIMONIALS
Members
Women’s Business Council – Southwest WBCS – in the process